Book Tours


What is a book tour?
A virtual book tour is a way for you and your book to gain exposure all over the world without spending a ton of money, or without spending a lot of time on it. In fact, besides writing the occassional guest post or answering some interview questions, you don’t have to do anything. Let me handle everything for you! I’ll contact book tour hosts, take care of the scheduling, create tour banners and a promo/media kit and make sure the tour runs as smoothly as possible! On top of that, our prices are extremely low – lower than you’ll find at most other places, who charge up to $599 and more for a book tour. Our book tours start at $29, and our Deluxe tour is only $99. That’s a real bargain!
How can I schedule a book tour?
This is very easy. All you have to do is fill in the form on the Schedule a Book Tour page with your preferences and some information about your book. I will get in touch with you via email as soon as possible. This should take 1-3 days tops.
Where can I see the different Tour Packages?
I’ve made a separate page for these Tour Packages. You can see them here.
How can I become a book tour host?
I’m glad you’re deciding to join! All you have to do is fill out this form. You need a website/blog though, but it doesn’t have to be self-hosted. Blogger and WordPress.com blogs, and other blogs hosted on remote platforms are welcome as well. You don’t need a specific amount of followers. We find it much more important how much you update and how interesting your content is.
What is a Release Day Party?
As the name suggests, this is a virtual party on the release day of your book. I will contact all book tour hosts and make sure your book gets featured on at least 10 book blogs on its release day. The promo posts will include the book cover, synopsis, excerpt and links where the book can be found/bought. I will also promote these tour stops on Twitter, Facebook and other social media outlets, hopefully creating a large buzz for your book. On top of that, I will also create a custom Release Day Party banner for your book, featuring links to all the tour stops. You can read more about a Release Day Party on my Tour Packages page.
What will you need from me if I schedule a tour?
I will need an author bio (+ optional author picture), a synopsis of your book, the cover image and a .pdf copy of your book. If you want, you can also provide additional eBook formats of your book, so the reviewers can read them in their preferred format. Note: You do not have to send out paperback copies of your book. An e-format copy will suffice, and I can distribute it to all the tour hosts. Additionally, I will also need important links from you, like your website link, the goodreads page of your book, where your book can be bought, etc. I will use this information to set up your personalized post here at Enchanted Book Promotions and to put together a media kit for the tour hosts. Tour hosts can use this media kit as additional information to include in their post during the tour.
What happens next?
I will email all the tour hosts and find out who is interested in participating in your book tour. Next, I will set up tour dates on which the tour hosts will either post a guest post, review, author interview, live chat and/or giveaway on their website. I will continue to search for book tour hosts until your tour is full. When all spots are filled, I will provide all tour hosts with a media kit providing tour information and two tour banners: a small one with a book cover image, book title and tour dates, and a large one that also includes links to where the tour will stop on a certain date. I will send you the tour banner as well. Next, I will create an event on Goodreads promoting your upcoming tour. Additionally, I will serve as an intermediary between you and the book tour hosts: I will let them know your preferences – whether or not you want to write guest posts, for example, I will forward their interview questions to you, help you find suitable subjects for a guest post if necessary, help set up and promote the giveaways and make sure everything runs as smoothly as possible. This is significant, because I can get up to 100+ emails back and forth during a tour, leaving you with plenty of time to write that you don’t have to waste planning a tour.
Alright, so what happens when the tour starts?
For starters, there will be a Starter Day Party on my own book review blog, I Heart Reading. This will include a post with the tour banner and links to all the tour stops. On every day there is a tour stop, I will post about it on Facebook, Google+, Twitter and other social network websites like BookBlogs.ning. If you choose the “The Princess Deluxe” Tour Package, you will get additional bonuses, but if you want to read more about that, scroll down to the next question and answer set. On top of that, your tour banner and a link to your personalized post will be up on Enchanted Book Promotions for the entire duration of the tour. Because your book is constantly being promoted by myself and the other tour hosts, and hopefully by you as well, it’s very likely that your book sales will go up both during and after the book tour.
What bonuses do you get with the “The Princess Deluxe” Tour Package?
Quite a lot, actually! First of all, you get free advertising space on I Heart Reading for an entire month. My book review blog is visited by 200-500 unique users daily, meaning that every day at least 200 people will see your book! Additionally, your tour and book won’t only be promoted on the Enchanted Book Promotions Facebook and Google+ pages, but on I Heart Reading’s pages as well. This means double exposure, double the people who will notice your book and your book tour.
What happens when a tour host doesn’t post on the agreed date?
If something comes up in the schedule, I will let you know as soon as possible and try to look for a replacement. Although this happens rarely, it’s possible that a host can’t post for a particular reason, in which case I can try to find someone else or find another solution when they let me know beforehand. It’s also possible, in very rare cases, that a host doesn’t post on the agreed date without giving any sort of warning. This is rare, because I usually contact a host at least a week before their scheduled tour date as a reminder, but that doesn’t mean that it can’t happen. In case such an event happens, I will do everything I can to find an alternative tour host – probably at the end of the tour then, or, if possible, to make the tour host post on a different date that still fits within the tour schedule. If all of this proves impossible, I will set up an additional post on I Heart Reading.
What do you recommend me, as an author, to do during the book tour?
I think it’s very important that you, as an author, participate actively during the book tour. This means putting up the tour banner on your website and helping to promote before and during the tour by posting about it on Facebook, Google+, Twitter, Goodreads, your website and every other social network site you can think of. On top of that, I also can’t stress enough how important it is to visit the book tour hosts’ website and leave a comment on the tour post. This can range from simple comments to comments inspiring a healthy discussion. The more you interact with your readers, the more they will be interested in you as a person and in your book. These relationships can help you when you’re ready to promote your next book or project as well.
So, now the tour is over. Are we done yet?
Well, after we’re done handling with the giveaways and making sure all winners get what they signed up for, we are. However, that doesn’t mean that there aren’t any other options for you to continue promoting your book. You don’t necessarily have to sign up for another book tour to keep being in the spotlight, although as an initial way of promoting your book, I would say a book tour works best. Afterwards, if you’re happy with the results of the book tour, you can always take a look at my freelance Publicist Services Packages and see if they interest you. As a publicist, I would promote your book on a weekly basis on various social media outlets, making sure at least two reviews/interview/guest posts/giveaways of your book are posted on two blog per week. During important periods, like the release of another one of your books, I can upt the amount of publicity as well. These services are charged for on a monthly basis. You can read more about them on my Publicist Services page. If you don’t like this idea, you can also choose to place your add on either one of my blogs for a small monthly fee.
What payment methods do you accept for the tour?
I accept Paypal payments only only. I ask you to provide me with your paypal address in the Schedule a Tour form, and I will give you mine when I send you an email. Tour scheduling will only happen after I’ve received payment.
What do you expect from book tour hosts?
The most important thing is that, when you sign up as a host for a tour, you post your interview/guest post/review, etc. on the date we agreed on in the tour schedule. If this proves to be impossible for some reason, please contact me well beforehand so I can find another tour host to fill your spot. Additionally, I would like it if you could put a button linking to Enchanted Book Promotions on your website. You can find our buttons in the left sidebar. If you sign up for a tour, please put the tour banner somewhere on your website, preferably a spot that can easily be seen. It’s also adviced that you promote your tour stop, by twittering about it, mentioning it on one of more social network websites, Facebook, Google+, etc. If you’re hosting a giveaway, please send me the email address and/or mailing address of the winner afterwards, so I can make sure he/she gets his/her prize. Next to posting on your website, I would also ask that you post on Amazon.com and Goodreads. Of course, you can post on more places (B&N, Book Depository, Shelfari, etc.) as well.
Do I need to send paperback copies to tour hosts?
No. All you have to do is provide me with a .pdf copy of your book and I will distribute it to the book tour hosts. You don’t need to make any additional costs after scheduling the tour. If you want to however, you can provide me with more than one e-format of your book, so the tour hosts can read it in the e-format of their choice (e.g. .mobi, .epub, etc).